Your Personal Brand is not just online.

ByJowi

Hey Reader,

I was just chatting with a young man. He is struggling to get clients online. He said his personal brand isn’t growing enough. He doesn’t get any inbound leads.

I asked him:
What are you doing in real life? Offline. What contacts do you have? Who are the people you’re already spending time with?

These are important because a Personal Brand is basically your reputation and trustworthiness.

It is so much easier to build a good reputation when your trustworthiness is offline.

We have all been in what I call the “Online Realm” on 1HP.

I enjoy the occasional D&D round (Dungeons and Dragons), and when you roll for anything, there are Bonus Modifiers added and subtracted.

The Bonus is a benefit that you add. The Malus is a disadvantage that you have to subtract.

It is a similar idea to stacking the odds in your favor.

Trying to gain clients is a hard battle. When you don’t have testimonials, reviews, case studies, or a large following online—the “Online Realm” hits pretty hard.

How do I get around this Malus?

By starting offline.

I changed the game field. Offline, I have connections. So there is a Bonus on existing trust.

I don’t just have the Online Malus. Then I can take all the Bonus online.

Then the Malus won’t hit me so hard.

This is why you should consider starting with offline to build your personal brand.

​

Get back to work! 😀

Your Jowi

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

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