Your Industry Doesn’t Matter

ByJowi

Hey Reader,

I have seen this topic a lot on X/Twitter.
There is an issue I see in how many businesses start:

They start with the topic or industry first.

This is easy—because you don’t need to put a lot of thought into it.

But there’s a big flaw.

I don’t want to be known in an industry.
​I’d rather be known to my people.

On first sight, it seems like there is no difference.
But when you dive deeper—there is a large difference.

When you’re known as a Fitness Coach, writing a book might be still close enough.
​Having an app changes your industry, because you’re now running a software company.

The way I approach my business is:
​People first. My people.

Then I understand their pains and problems—so that I can help them how they need it.

This might be coaching.
It could be consulting or fulfillment.

Then—I switched all of a sudden from being a coach to running an agency.
At the same time I’m a content creator.
I’m helping people with their business,
but I’m talking about faith and family too.

In some sense it’s like a public figure.
Sure, you could try to put me in an industry—
but I don’t look at my industry.

I’m focused to help you serve your family,
become a better man,
and use your God-given talents for greater impact on this earth.

We are building a business because that’s the best vehicle I’ve found to get this done.

That’s it.

This is why I move vertically and also make more specific shows.
Glad I wrote this down—it really drives me to stay focused on my people.​
​So spread wide, but also stay close.

​

Keep chopping Wood!

Your Jowi

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

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