You Could Doesn’t Mean You Should

ByJowi

Recently, I had another good idea.
I always love coming up with new ideas.

They feel so nice at first.
It’s fun thinking of the simple first steps.

It is tempting to jump on that new opportunity right away.

You are in a full rush —
because you just discovered another gold mine.

But the reality is this:
​Just because you could follow that new idea does not mean you should.

In the beginning, there aren’t big charges.
But over time, business keeps growing,
those charges become more expensive.

I have this conversation often in my 1:1 coaching sessions.

You have two good options.
Both of them could work.

But not at the same time.

You only have time, energy, and focus to go with one.
There are no neutral decisions.

So that means saying no to something you really enjoy.
That could also work.

Warren Buffett is quoted to have said:

“Write down a list of all things you want to do with your life.
Now rip off the top 5 goals.
Take the rest and mark it red.
Those will be your biggest temptations on the road to make the first 5 successful.”

I would assume by now that a list of 5 things is already a stretch.

So all those days when I come up with a new idea,
I’m reminding myself of that short list.

I don’t have time for all things.​
Even if they may work out.

The price to try is too expensive.

By the way: your list can change.

Life changes.​
And so do your priorities sometimes.
It is not set in stone.

I would recommend trying to stick with it for a few years.
Only then you’ll know if it worked.

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

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