What “passive income” misses entirely

We have so many conversations about passive income. It seems to be the holy grail for some with an online business. A high passive MRR (monthly recurring revenue) is the dream to have all freedom. You can do whatever you want to do.

Yet there is an issue with it on two ends.

First: there is no passive work.
Second: we are made to work.

In order to make money — we actually need to do something that offers help to somebody. We don’t make money — we earn it for value exchanged. Anything else might work short term, but long term will fall flat.

I am pleased with a job well done because it was transformational for someone else. A business is part of a community. So not a self-serving idea, as we might seem to think in an online world.

The second end is that men were created to do work. We are supposed to find joy and pleasure in the work we do. This is why a job well done is so meaningful.

Yet when we retire, there is a sense of lost purpose. Even when I like the idea of having all my time to my family. Even when that’s the case and I love spending time with my family, there is something satisfying in getting a job well done.

For both of these reasons:
I believe there is no passive work and therefore also no passive income.

That’s why I’m building a business for my family to be a part of.
Like farmers used to take their kids along — I’m training my family to build a family domain in the online world like a digital farm.

Similar Posts

  • What if You Actually Tried?

    I wasn’t a great student in school.I did what had to be done.This was the minimum to be average. Yet when I really wanted something,I could go above and beyond to get it.I just went for it and figured it out. Sadly, in our school system,we get taught that the cool kids are not trying hard.Cool kids are lazy and care less. It flows into our culture today,where you get made fun of for trying hard. This makes me sad, because there are so many things we can do.There are so many opportunities. It…

  • New is better than better

    New is better than better Don’t try to beat your competition by being better than they are. Don’t try to win at their game. Be a new opportunity. Challenge the standard. Create something new. It’s not just the same old – just a bit better. It’s not good enough to make a little less. Find the new combination. Don’t just try to be better. Being better means you can easily be compared. You will not create mass momentum – you will be fighting a pricing war. Who can be the cheaper solution? It’s…

  • Why Productivity Won’t Make You Successful

    Over the last years, I’ve been chasing to become more productive.Trying to get more done.Always chasing to become more efficient. I pushed it to the extreme.You could say I embraced the hustle culture for the glory of God.But then… I never finished my to-do list. I was always feeling rushed. When I took time off for the family,it felt like I was missing out on getting stuff done. It’s a virus of being busy. When we get asked today,“How are you?”How often do we reply:“Busy.” We’ve started…

  • The Art of Client-Centric Thinking

    When I started to get into the whole business universe, it was all about what I wanted.I was going to build a business to make enough to live a life in freedom and provide for my family. This is what I was told that I want.That’s what people were talking about on YouTube.All those fun benefits from running my business. I really wanted those things: Working 4 hours per week. Having the perks of passive income. Travelling the world. Yet, none of it happened. I was working hard on what should be…

  • How to Strive for Excellence

    Hey Reader, I like to push myself to test my limits.Sometimes in the past, I’ve pushed myself too far. At 22, I almost had a burnout.I have stomach issues ever since. So: burnout is not really excellence. Striving for Excellence is like driving on a three-lane highway. You shouldn’t drive too fast and lose controland cross over into oncoming traffic. But you also shouldn’t drive too slowlyand steer off into the right side by pursuing perfection. Striving for Excellence has two limits: Don’t…

  • Your Personal Brand is not just online.

    Hey Reader, I was just chatting with a young man. He is struggling to get clients online. He said his personal brand isn’t growing enough. He doesn’t get any inbound leads. I asked him: What are you doing in real life? Offline. What contacts do you have? Who are the people you’re already spending time with? These are important because a Personal Brand is basically your reputation and trustworthiness. It is so much easier to build a good reputation when your trustworthiness is offline. We have…

Leave a Reply

Your email address will not be published. Required fields are marked *