The Art of Client-Centric Thinking

Hey Reader, The advice to follow your passion has been talked about for many years. Recently, everybody started to talk about Ikigai. It’s a Japanese concept with four sections. The idea is to help you narrow down what you should do. It evaluates whether you’re good at it, whether others demand it, the market, and whether you have passion for it. All good things. There is one challenge though. On paper, it makes everything sound good. When I started out, I talked about fatherhood—because it’s…

Hey Reader, There is a daily battle going on. We are at war. Alone. Nobody is watching. We all know one enemy: Procrastination. It’s talked about a lot.We don’t do what we want to do. What if I tell you Procrastination is not even the biggest enemy?There is an even bigger one in the room. We are at war to defend our focus to do meaningful work,yet distractions keep interrupting our focus. Only a minute here.And a minute there. And we now say it’s procrastination giving resistance.What did we…

I used to think shortcuts don’t actually exist. I was wrong. In online games, there are shortcuts. I was mostly playing free-to-play games.They had however one specific element that free-to-play games live on:a balance to pay-to-win games. There was always a slight shift.A game started as free-to-play.Over time, they started introducing more and more extrasthat you would need to pay for. These perks were something like a cheat code.You could speed through the game.The upgrades were making…

Hey Reader, Last night was rough. Our son woke us up in the night.Which happens to all parents, I know. He cried.He was hungry, so we gave him a bottle of milk. Just when I was about to fall asleep again, he cried again. At some point, he fell asleep again.I didn’t… My mind was wandering around. How nice would it be to have an easy life? Sleeping through the night. Sitting up rested. No commitments during the day. Just whatever I want to do. Do you also wish for an easy life sometimes? It…

You don’t sell a product, you’re not creating an offer or doing a service — you’re helping someone transform their lives. They have a problem or pain, and they wish to make a change. Anything we do is there to help them build a bridge. It is the Bridge of Transformation. So whenever we think of something to do or build, we should first understand the Transformation: Where are they coming from? Where are they going? Then we get a deeper understanding of the different options we can build. In…

I used to rearrange my to-do lists at least once a week. The issue was that I kept planning my perfect week. I kept making elaborate plans. This is what productivity has taught me: I need to plan for efficiency. But the truth is even more simple than that: Make building your business a habit. I write this today as I have just reached a pretty big milestone. I have published 100 newslettersconsistently. What was overwhelming in the beginning now feels like a normal thing to do. Writing my…