SEO has changed forever

ByJowi

In the last three years we have seen many shifts in SEO.
What used to be a debate between white hat and black hat,
SEO is now a more fundamental question.

Since the entry of ChatGPT on the stage, there is a major shift happening.

Many folks try to hold onto the good old times —
when you could win with 100 blog posts and that was your whole marketing strategy.

This landscape has shifted.

I have been part of the blogging community for a while, and it was scary to see the results of this change.

I have witnessed businesses die off in a matter of weeks because their traffic disappeared.
They made $10–12K per month and a week later they were happy to make $100.

This isn’t extreme. It was their reality.

These traffic-based businesses were dependent on Google search traffic to their articles.
They had one main traffic source.

Where is SEO going next then?​
A lot of people try to read the direction it’s going, but it’s harder than it looks.

Google is changing fast.​
The introduction of AI Overviews has also had an impact.
The introduction of AI Apps also changes how searches are done.

We will see what will happen over the next 5 years.

One thing that is for sure is:

SEO has changed forever.

The danger of having one core traffic engine has proven to be a major danger.

Going forward, we need to be careful to not become platform-dependent.

We must build a sustainable business for the long run.
The key: be on as many platforms as you can to always have backups.

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

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