Nervous about Pricing your offer? Do this!

ByJowi

When it comes to pricing your offer (product or service), most get nervous.

I did too.

There is much pressure to get the price right.
It also puts an expectation up for our clients.

Not only that, we also need to drop the price in a conversation.

In reality, most of our prices are taken out of the magician’s hat.
We pick a number we like and stick with it.

It feels nerve-wracking.
Separated from reality.

In reality, most entrepreneurs overprice or undercharge.
Both of them don’t get you any clients, or they can’t live off what they make.

Both results are terrible for business.

We need to start with practical pricing.
It’s the easiest way to set a price that is good for the client and for you.

The equation is simple:
​Freedom number ÷ (max number of clients) = your practical price.

There are only two things you need to know:

  1. How much money you need to make.
  2. How many clients you can serve on a monthly basis.

These are obvious numbers and shouldn’t be surprising.

Now you have your price.
That number might be scary to you, because it’s too big for your taste, or because everybody else in the industry is charging a lot more.

Both of these are fine, because we can ignore them.

Now it is on us to package as much into this price package to make the price simple to understand for our clients.

It is an easy process.
Now you don’t have to second guess yourself.

The price is set.
The bonus is that your added natural urgency as well.

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

Similar Posts

  • The toughest question in Entrepreneurship

    ByJowi

    Hey Reader, Since I started with developing businesses about 8 years ago now, I have seen many people come and go.I have also tried many products, many angles, many ideas. Most of them have failed.That’s the truth for most businesses. Most of the ideas don’t work out. There is one question that repeats itself over and over again.The harder the time is:Do I stick with it or do I pivot? It’s a loaded question.You love your idea.You poured many hours in trying to get a move on it.Trying to get…

  • Life’s Good with Momentum on Your Side

    ByJowi

    Hey Reader, Last fall, I was pretty stressed. There were so many things I didn’t get done. I pushed hard. I was in hustle mode. I started daily newsletters as well as daily videos. I was pushing so hard—it felt like I was lifting the rock of my business by hand. Trying to walk up the stairs. With the hustle mode mindset,it felt like every step I took, I was falling one step behind. I couldn’t keep it up. So—I stopped. I stopped writing a newsletter. Stopped posting to YouTube. I took a step…

  • Strive for Excellence not Perfection

    ByJowi

    Strive for Excellence not Perfection How often do we freeze up and can’t go forward, because something we have created isn’t good enough – isn’t perfect? Way too often. I have spent so many hours trying to perfect something. Our goal is often completion, or perfection. Reaching the 100%. It seems like it is always escaping us. I want to challenge the idea of perfection. We should strive for excellence. Doing something not for 100% perfection, but rather to a 90% excellence. Perfection keeps…

  • The No. 1 Misconception about Success in Business

    ByJowi

    Hey Reader, I enjoy success. There is something extremely satisfying about winning. For me, success is the biggest motivation to play. A statement that I used to define was: “We’re in it to win it.” The more I chase success, the more I notice some patterns of bad success. You look like you have it all, but you’ve lost the important things along the way. We all look at business and probably think that the amount of money is the deciding factor of success in business. The biggest misconception…

  • The One-Dad Business

    ByJowi

    The One-Dad Business The only way I have found to make enough income to be the sole provider is with business. Yes, there are certain careers that would earn money, but they don’t give you agency. The next part is that they need to give you the opportunity to be present for your family. This is why the One-Dad Business is the best option for Dads to start a business. Many dabble with the idea to build a hobby business. Something they do for their hobby. There is a downside to it, though….

  • Stick to the basics

    ByJowi

    Hey Reader, Often I feel like I could skip ahead. Like I know what it’s about and then I fast forward. This newsletter today is an important reminder for myself as well. When my son was a bit younger, like last year, he was trying to walk. He was practicing one step at a time. Now, when we’re going to the park, he loves to run around. There are situations where he is less comfortable. So he slows down. He takes it one step at a time. Obviously, it doesn’t always work. He falls down and gets…

Leave a Reply

Your email address will not be published. Required fields are marked *