First Five For Free

ByJowi

Hey Reader,

When I was in the early stages, I didn’t have any clients.

I knew that I wanted clients.

They also had to pay, because why would I fix it cheaply for free?

This felt like it would be silly.

I went on to do calls.

Pitched myself on DMs.

Tried all the things that people advise to do.

Yet I couldn’t get clients.

What changed for me was when I looked at how the big guys started.

Alex Hormozi started his fitness coaching by doing offers on his private Facebook profile for people to start for free.

The rule that I found out for myself and that my clients have also found helpful is:

First Five For Free.

By helping your first five clients for free, you get three things:

  1. Testimony
  2. Testimonials
  3. Confidence

1.) You don’t know if your product is actually helpful yet.

You have a good idea, but there are likely adjustments to be made.

2.) You actually get some results.

This is what I made clear to my first five.

I’m doing it for no money but for the testimony.

This also gives them a commitment to stick with it.

3.) It will give you a boost in confidence.

You know how you can help people.

Your product works.

This is a big change in your attitude.

The biggest issue when you’re doing sales calls or pitching your business is that you’re desperate to close a client.

Know that you have clients.

You can walk on a call with or without an attachment.

To genuinely care even if this person is not going to buy.

It’s their loss, not yours.

​

Build strong, brother!

Jowi

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

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