Don’t Judge a Business by Its Social Media

ByJowi

It is so interesting.
A lot of people judge the business by their social following.
​He got 100k followers—he must have a massive business!

Somehow we doubt that small accounts are bigger businesses.

I stopped looking at the following​
and started to look for the actual interaction.

There is a lot to be said about the right likes.
You can tell fast which small accounts don’t work —
because they tell you.

With bigger accounts, it’s getting harder to see the difference.

The funny thing is:​
A lot of bigger business accounts show business​
but don’t actually do business.

They display their lifestyle & gear —
yet they don’t actually do much business on the backend.

They do it more for the fame and fancy pictures.

Most real experts are so specialized,
they don’t even get into mass interest.

They might have a big percentage of workers from that industry as followers —
yet the number is comparatively small.

On the other end, we have guys like Alex Hormozi and Dave Ramsey.

These are easy-to-do businesses.
They don’t show you much of their lifestyle.
They have a clean cut on their videos.

That means they don’t need to spend that much time with editing
and can focus on putting their work to good leverage.

They are set up to do it for longer.

Many of the lifestyle accounts will burn out.
I have seen plenty come and go over the last 8 years.

Their large following rarely built a sustainable business on the back.

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

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