Don’t Judge a Business by Its Social Media

Hey Reader, Right now we feel the pressure. Many economies seem to struggle. There are many news reports about prices going up. A friend of mine said the math for January:Over the last five years, prices have risen by 30–60%. Even for singles—more for families with kids. Yet the economy is still feeling the pressure. The big danger is still ahead. Because in Germany there are a lot of people asking for a raise. They want to earn more. I fully understand this. People speak up to raise the…

Hey Reader, How often have you heard:“But he did it first!” Many kids justify their actions as reactions.They say, look at the other person… they are so much worse than I am. We see this today with adults, too—when they put blame on others as an excuse for their bad behavior. It makes me sad to see it in the news every day: “I’m not to blame.” “He was already doing it.” “I’m not as bad as he is.” These are all statements of giving back what you’ve received—with the point of escape or…

This is a topic I keep thinking about. I’m yet to fully grasp what it means.We don’t like to be manipulated. It often happens — when I’m on X or other social platforms,I feel like the Sales Bros are always trying to be manipulative. A lot of the strategies behind Persuasion and Manipulation are similar.They are similar to what they do —but we don’t like to be sold to. Yet, it becomes more complicated when we find out someone manipulated us to buy.We feel icky.That’s not nice. So how is…

Done beats Perfect How often have you waited before publishing something? Maybe you have never published anything yet because you thought it’s not good enough. It’s not perfect. I have seen so many people get stuck on the path to building their business. They all get stuck in the Perfection Trap. They think it has to be a masterpiece before anybody else can see it. When in the beginning nobody will see it anyway. Not many people will ever see anything you publish. The few that do – will not…

Hey Reader, I have seen this topic a lot on X/Twitter. There is an issue I see in how many businesses start: They start with the topic or industry first. This is easy—because you don’t need to put a lot of thought into it. But there’s a big flaw. I don’t want to be known in an industry.I’d rather be known to my people. On first sight, it seems like there is no difference. But when you dive deeper—there is a large difference. When you’re known as a Fitness Coach, writing a book might be still…

Many people try to grow their online presence —trying to build something unique. Yet they tell stories that everybody has heard before. You could share your story. Tell what happens in your life. It’s hard to do, so maybe — you think there is no story to tell. You have nothing interesting to share. Or you think that it’s scary. You don’t want to tell your story to nobody. I understand all that. But here’s the question:Why did you start? What made you want to start this business in the first…