Don’t be too good to be true

Hey Reader, Often I feel like I could skip ahead. Like I know what it’s about and then I fast forward. This newsletter today is an important reminder for myself as well. When my son was a bit younger, like last year, he was trying to walk. He was practicing one step at a time. Now, when we’re going to the park, he loves to run around. There are situations where he is less comfortable. So he slows down. He takes it one step at a time. Obviously, it doesn’t always work. He falls down and gets…

Broken Families break Society Broken families lead to broken societies, distant communities, and empty neighborhoods. My brother and I puzzled a lot. We had one puzzle where, in the end, one piece was missing. We puzzled many landscapes to hang them up as pictures on the wall. Once you found the missing piece, no matter how often you looked at the picture, you always noticed this missing piece. There was an empty space. When I think of broken families, I think of this incomplete puzzle. It…

The New Breed of Family Leaders In business, we often talk about the three eternal markets: Wealth Health Relationships Almost any action we take, dollar we spend, or hour we use is spent in one of these three markets. We talk a lot about the Fatherhood crisis – that requires us to step up. So it is time for the new breed of family leaders. Let’s introduce the Present Provider! The Present Provider is a: Business leader Family leader Spiritual leader As the business leader We are providing…

Hey Reader, It feels like there is a threat in the air. Now that ChatGPT is out for a few years already—and it’s constantly improving—it feels like we are in a competition we can’t win. I’ve been doing content marketing for almost 5 years.It definitely changed over the last year. There is a flood of content out there that is just generated by AI.It is getting easier to stay consistent. There is also a pattern I observe: I’m not trying to compete with AI.Since it’s a tool, I can use it well or…

Many people try to grow their online presence —trying to build something unique. Yet they tell stories that everybody has heard before. You could share your story. Tell what happens in your life. It’s hard to do, so maybe — you think there is no story to tell. You have nothing interesting to share. Or you think that it’s scary. You don’t want to tell your story to nobody. I understand all that. But here’s the question:Why did you start? What made you want to start this business in the first…

Better Offer The most important thing to improve is: Your offer. This is the foundation of your business. There is no way around that. If you don’t have an offer or you have a bad offer – nobody will buy. Nobody will talk with you. It’s like you’re trying to sell old fish. It smells so bad that nobody is willing to get close to you. No matter how much Marketing you do, word about your bad fish will spread. No matter how much you have optimized in your business or even automated. If your offer…