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Hey Reader,
In so many videos I’ve watched over the years, there is often the idea that business is so exciting.
There is always something new happening. There is always change.
You’re in a high-speed car chase.
While I definitely get that—especially when you’re starting out—you always want to be overwhelmed.
The reality is that business is boring.
There is not much happening once you find a routine that works.
The main goal is to stick to that routine as long as you can.
I do like to be by the water to fish.
The funny thing is that I couldn’t sit by the water for hours doing nothing.
I can however sit by the water with a rod for hours.
There is a difference.
That is also the difference of business.
One is doing nothing. The other one is doing active waiting.
Business is also about being active.
Yes, the process is strange. The same, but there is always the possibility of something big to happen.
You just need to be patient.
It can sometimes take years.
For some, that’s too long.
They keep switching their offer.
They go and start new platforms.
They jump around in their tools.
This is going to be slowing them down.
It is much better to stick with your boring business routine, because doing the right thing for years will compound your business.
The first 100 videos on YouTube put you out there.
The next 100 will bring more growth than the first 100 videos.
Yet the process for all will stay similar:
Idea to filming to editing to uploading.
You will find improvements.
You will get better.
The steps don’t change though.
This is the rhythm of business.
So when you feel like business is boring:
Don’t go changing everything just because it feels slow.
Sit back and relax. Keep chopping wood with rhythm.
Keep chopping Wood!
Your Jowi
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