A Morning Routine Won’t Save You

ByJowi

Hey Reader,

Recently, a video went viral on TikTok.
One Hustle Bro was showing off his morning routine.
I’m not sure whether it was his actual morning routine (which I doubt) or if it was just staged.

The full routine displayed in the video took him 5.5 hours.
​Five and a half hours.

That’s just insane.

You won’t get anything done by doing his morning routine.

There has been so much chatter about the different morning routines.
Yet nobody asks about the evening routines.

To get a good start in the morning, your evening routine actually matters most.

If you go out drinking and partying in the evening, and you’re back home at 2 in the morning —
you won’t be sober and ready to go at 6.
You will sleep in.
When you get up, you feel hungover.

There is an interesting observation:

For the Jews, the Sabbath doesn’t start in the morning —
​it starts at 6 p.m.​
The evening before.

In Germany, there is also the tradition of the church bells ringing on Saturday evening at 6 p.m. to announce the Sunday.

Our culture today is so focused on living in the moment​
that the evenings are the highlight of the day.
​Prime-Time TV is always in the evening.

All the talk shows.
All the new movies.

Entertainment lives in the evening.

So it is true what the CEO from Netflix said:

“Netflix isn’t competing with TV. Netflix competes with sleep.”

They need you to keep watching in the evening.

The best thing you can do to gain control over your days
is by setting your evening in control.

We are also watching series and shows in the evening.​
But start a few routines as well.

Do not let the shows get the best of us.

🪵 Keep chopping Wood!

Your Jowi

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

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